07 · Concept · 2025
Plant Care
Guided plant shopping experience for a calmer care journey
- Concept
- E-commerce
- Wellness
- Shopping UX
Overview
Planty is a concept-focused plant shopping experience designed to help users choose the right plant, understand care needs, and feel confident before checkout. The experience balances product discovery, educational guidance, and a low-friction buying flow.
The problem
Plant shopping often feels overwhelming because buyers need to understand care requirements, product match, environment fit and maintenance without a clear guide. The challenge was making the decision feel approachable instead of intimidating.
My role
- Explored the product journey from discovery through purchase, focusing on product storytelling, care guidance, purchase clarity and UI structure.
Context
Plant care is both aspirational and practical. Shoppers want a beautiful product experience, but they also need useful information that reduces uncertainty before they commit to a purchase.
Challenge
Decision confidence
Customers need guidance to feel confident about which plant fits their home and routine.
Care education
Plants require context about maintenance and environment, and that information should feel helpful rather than overwhelming.
Monetization without friction
The shopping flow needs to feel easy, calm and conversion-friendly.
Approach
- 01
Design the shopping journey around confidence, not just product browsing.
- 02
Use guided discovery to make the right plant match feel obvious and supportive.
- 03
Keep care information close to the product decision so it helps rather than distracts.
Key UX decisions
- Problem
- Plant purchase decisions feel uncertain without the right context.
- Decision
- Guide users with simple care and environment prompts before purchase.
- Why it mattered
- Confidence increases conversion and reduces post-purchase regret.
- Problem
- Product pages can become cluttered with too much information.
- Decision
- Organize care guidance into clear, scannable sections rather than dense blocks of text.
- Why it mattered
- Users need quick understanding, not a technical manual.
- Problem
- A calm experience supports conversion better than aggressive upsells.
- Decision
- Keep the buying flow reassuring and simple while offering the right add-ons at the right moment.
- Why it mattered
- Low-stress experiences help the user complete the purchase with confidence.
User flow
- 01
Discover
Browse plant recommendations and needs
- 02
Match
Identify best fit for space and routine
- 03
Learn
Review care guidance and product details
- 04
Buy
Choose plant and add-ons with clarity
Final experience
Planty landing page
A clean storefront experience that balances product storytelling, calm visual direction, and guided discovery for plant shoppers.
Outcome
- A calmer, more informative plant-shopping experience that reduces uncertainty while keeping the purchase flow simple and confidence-building.
A calm, guided plant shopping experience.
What I learned
The strongest plant commerce experiences feel supportive, not overwhelming. People buy plants for the life they want to build around them, so the design must help them feel informed and confident before they commit.